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  • ITA Lecture Event – Dec. 29, Haifa

ITA Lecture Event – Dec. 29, Haifa

by ITA chair | December 15th, 2021


We are pleased to announce that the next Israel Translators Association event will take place in Haifa.

When: Wednesday, December 29, 2021, between 16:15 20:00 hrs.

Where: Colony Hotel, 28 Ben-Gurion Blvd., Haifa (German Colony)

Waze identifies this location, at: https://tinyurl.com/yd92pr69

Yael Sela, head of translation team in Google Israel (in Hebrew)

What do women want (and need) online?

Is rephrasing your message in a gender-neutral / gender-appropriate form of address just “surrendering to the Politically Correct culture”? Or does it have a substantial and measurable positive impact both on the readers / users and your business, compared with messages phrased in “”default masculine”? What’s the difference between Gender-appropriate and Gender-neutral? And how does Google go about it these days?

Uri Bruck, Israel Translators Association Chair (in Hebrew)

Keeping a Translator’s Journal and Other Knowledge Resources

A professional journal, links, glossaries. Some tips and tools about making good use of them.


16:15–17:00: Registration

17:00-18:00: Lecture by Yael Sela-Shapiro

18:00-19:00: Dairy evening dinner

19:00-20:00: Lecture by Uri Bruck


ITA members: 100 NIS

Nonmembers: 150 NIS


Register now here https://eventbuzz.co.il/lp/event/ogtky

Receipts for payment will be emailed at a later date.

You may cancel your registration and get a refund up to December 26.

Getting to the the place and parking:

By car: Waze recognizes the place.
There are several free parking lots near and behind the Colony Hotel, and on Anilevich St.

Buses: From the “Khof Carmel” central bus station, line 1 on the Metronit.
Frerquency: Every few minutes.
Goes past the Colony Hotel on Ben-Gurion Blvd.

If coming by train: Get off at the “Ha’Shmona” station, at the end of Ben-Gurion Blvd. From there it’s a few minutes walk to the Colony Hotel.

Hope to see you there!

The ITA Committee

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