One of the translator's greatest challenges is marketing, or 'getting your name out there.' It's often daunting, costly, and not fun. This talk offers another, common sense way to become a go-to translator in your field (and have fun too!) Danny first gave this talk at the 2010 ITA Conference and the content largely remains as relevant as ever.

Originally from Liverpool, England, Danny has been playing with words from an early age, and translating professionally for over 25 years. He specializes in non-profits, fundraising and marketing translations, and also writes, translates and produces bespoke family legacy books.

Mummification in the origin myths. A look at Royal Pet Tombs, and other animal Tombs. Animals in the dual role of Gods and pets

Egyptology has been my fascination since childhood. I worked as a travel writer for many years and visited Egypt many times. I have worked as a researcher, accountant, caregiver and writer. I have presented lectures at previous ITA conferences about hieroglyphs, Ancient Egyptian iconography, religion, culture and magic.

In an era where AI is reshaping every profession, particularly translation, podcasting offers translators a powerful way to amplify their expertise, reach new audiences, and build a strong professional presence.
This session explores how translators can harness AI-driven audio tools to create compelling podcast content without needing a studio or advanced technical skills.
Attendees will discover real examples, and strategies for using podcasting to showcase knowledge, differentiate their services, and communicate their value in a crowded, AI-accelerated marketplace.
Audio storytelling can elevate a translator’s visibility, credibility, and impact in the future of our profession.

Dolores Rojo Guiñazú is a Certified Sworn Translator with extensive expertise in quality assurance, ISO standards, audio & podcasting, and information security. She holds an MBA in Marketing Management (USAL & Albany University) and is a Certified International Copyeditor. Additionally, she has earned TAUS certifications in post-editing and transcreation, further solidifying her expertise in translation and content adaptation.
A dedicated professional in QA proofreading and security standards, Dolores is an active member of IRAM (ISO member body), and ATA Standards Committee where she contributes to discussions on translation and security issues both in Argentina and globally. She plays a key role in the adaptation and translation of security standards, ensuring compliance with international best practices.
She has been lecturing internationally since 2017 on topics including quality assurance, podcasting, audio, and industry standards.
As the creator of a podcast that blends language, culture, and professional growth, she believes in the power of authentic storytelling, meaningful connections, and a strong attitude to inspire and elevate professionals. Through her work, she fosters a space where expertise meets creativity, encouraging others to amplify their voices and share their message with impact.

This session will explore how AI can become a true creative partner, not a replacement, in linguistic work. From generating ideas and improving clarity to refining tone and style, AI tools can streamline the writing process and allow professionals to focus on what humans do best: nuance, voice, and intent. The session will demonstrate practical ways translators and editors can use AI to enhance productivity, maintain quality, and enrich their craft, without compromising ethics or authorship.

Gabriela Escarrá is a Certified Sworn Translator, Professor in English Language and Literature, and Copyeditor specialized in Marketing and Corporate Communication. She is the Administrator of the Spanish Language Division (SPD) and the Chair of the Standards Committee of the American Translators Association (ATA). Gabriela has been involved with several international organizations for standardization, including ISO, ANSI, IRAM, and ASTM. She works for several major international brands, localizing and developing their Marketing campaigns in Spanish. She is an international speaker and co-author of two books.